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PPC 4 Ways to Make Your Smart Bidding Smarter

4 Ways to Make Your Smart Bidding Smarter

franc medrano mars 24, 2020

How and how often do you optimize bids? The ideal frequency depends on: Campai…

PPC Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?

Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?

franc medrano mars 20, 2020

Three years ago, Tim Sullivan and Ray Fisman claimed in The Harvard Business Revie…

PPC Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads Makes it Easy to Share Audience Lists Across Accounts

franc medrano mars 16, 2020

Google Ads is introducing an easier way for manager accounts to share audience lis…